You might have heard the word SEO a lot but never really understood the actual meaning of it. Many people don’t know how to make use of SEO the right way. The truth is, SEO is not as difficult as it sounds. With few information and tips about SEO, you can easily comprehend the process of SEO in just a few minutes. For that, we are here to give you google SEO starter guide that will help you understand and use SEO.
What is SEO?
To understand how SEO works, you need to know what SEO is. SEO or Search Engine Optimization is a process (technical, creative or analytical) to improve the visibility of websites in search engines. SEO is useful for optimizing the quality and volume of website traffic from search engines. It also helps to design and develop a site that is Search Engine Friendly. SEO help to know what your target audience might search and how search algorithms work.
How does SEO work?
The purpose of SEO is to help people who are searching for you to find you. You have to create the contents in your website that people are trying to explore. To make SEO work correctly, you have to make sure that your goals should match the goals of your website visitors. Figure out what your goals are and optimizing for keywords that attract the visitors who most likely want the same thing.
How to find the right keywords?
There are many tools to help you to find the right keywords. The most popular is Google’s Search Based Keyword Tool. It provides the keywords based on actual Google Searches. You will get a list of keywords ideas customized to your website on the account if you are signed into an AdWords account.
Keywords should have high search volume. It should be relevant to your contents. Make sure your keywords have low competition, which means a smaller amount of results higher chances of ranking. Low competition means low traffic. These low traffic keywords can collectively send you more visitors rather than a few high traffic keywords. These keywords make up 80% of your traffic. When you are researching keywords, make sure to incorporate higher traffic and lower traffic keywords into your overall strategy.
Crafting your content
Right after you choose the right keywords for your website, you should start crafting your contents.
Search engines can automatically crawl into your website and read it to find out the contents and decide which keywords of your every page should rant for with the help of Bot. if you are creating contents that bots cannot read then they interpret texts. They cannot watch videos or looks at pictures or listen to audio so, you have to describe them each so that the bot can understand and rank your pages for the appropriate keywords.
Focus on people first because they are your visitors and also usually writing only for search engines makes your content boring. Make your contents easy then optimize for search engine bots. Pay most of your attention to following things:
- Title: Your title should be eye-catching which can raise reader’s interest.
- Keywords: Pick keywords that are relevant to your site.
- Links: Make sure to link to other quality sites as well which compliments your site. This way, other sites will link back to you as well.
- Quality: You should always try to publish quality contents. It grabs visitor’s attention and appeals them to come back to your website.
- Freshness: Publish contents on a regular basis. Your contents should not be outdated. If you are way too busy to add contents, consider adding a question and answer section or blog on your website.
- Original: make sure your posts are original and unique. It should not be anyone else’s content. Search engines can penalize you if you do such act.
Optimizing your code
Search engine bots read your website’s code. There are eight sections of code that you need to optimize. These eight parts of the codes are:
The title tags enclose the title of your website. You should always keep keywords in the title when coding your title tags. Each page should contain unique title tags to maximize the search engine results further.
You should be concerned about “meta description tag”s on your website. It does not put much of an impact on search engine ranking though it tells the visitors about your site. It is important because it has a significant effect on whether the visitors click through or not. Make sure your meta tag description contains keywords in the description. Use different, short and full sentences in your meta description.
The heading comes in specific order, H1, H2, H3, H4, H5 and so on. H1 is the starting page and is the main heading. The remaining other heading codes descend to lower level headings on the website. Each page should have only one H1 tag and can have as many h2s, h3s, h4s, h5s as needed. Your headings should be relevant to the content and also should contain keywords in it.
Sitemaps work as a roadmap for search engines because it provides bots directions to different pages on your site. It makes sure they find everything. HTML sitemaps and XML sitemaps are two types of sitemaps that you can create. XML sitemaps are coded specially for search engines to read. HTML sitemaps are very easy for visitors to read as well. You can provide visitors an overview of everywhere they go on the site by linking them. Place a link to each page in HTML sitemap if you have less than a few hundred pages. Link to most essential pages if your site has a few thousand pages or more.
XML sitemaps contain every page of your site no matter how many pages your website has. You can use XML Sitemap Creator to create a sitemap automatically. Submit it to Google Webmaster Central and Bing once your XML sitemap is created. The major search engines can index and crawl your site.
It is found that domain name that contains keywords within them ranks higher than those without keywords. Same domain names rank even more top but are not unique. Using an exact match domain name is right for you if your traffic comes only from search engines. If SEO is the minor part of your strategy, then use a unique domain name.
Do not make our URLs messy. It leads to search engines hard time to crawl them and not able to index your site. It is a disadvantage because your site will not rank in the search engines. Make your URLs search engine friendly. Always use shorter URLs. It should not contain extraneous characters ($ @ % ? = *). Search engines prefer dashes so, do not use underscores. You should only use numbers and letters in URLs. Do not use subdirectories because subdomains rank best.
It makes a significant impact on your rankings by the way you link to web pages together. The links within your contents carry more weight than links within a sidebar or footer. Always keep the number of links on each page under 100. You should not cross-link irrelevant links.
Search engines cannot index images so for that alt tags need to be added to each image adding a description in it. Your image names should be relevant to the image.
Links are essential part of SEO because your web pages will rank higher if more websites link to your website. It is not easy to convince hundreds and thousands of sites to link to you. So, a link has a high value in SEO. The more trustworthy sites link to you the more authority you have on the topic.
Links within contents are useful. You should not link irrelevant or spammy sites. Anchor text plays an essential role in link building. You need the anchor text of the link to be “blue widget” if you want to rank for “blue widget”. Though the richer in anchor text, the more it will hurt your website.
Be aware of buying links. If you get caught, then you can get banned from search engines.
You can increase your link count through social media. You can also use directories. Submit your website to the ones that compliment your contents. To rank for a specific keyword, get best links from sites that are on the top 100. Most of them might be your competitors but send them a nice email asking to link to you. There are many links on the web, so there are high chances of dead links over time. Email those websites notifying them of deadlinks and convince them to replace the dead link with yours.
Implement this Google SEO starter guide, and your traffic from search engines will increase. Take time and figure out what works best for your website. Never use any shortcuts to speed things up. You will eventually get caught and punished for it.
Always figure out what people are searching for and create a website that provides them. Optimize for search engines so that they will help visitors to find you. This google SEO starter guide is here to help you to understand SEO.
Supriya Adhikari is one of those who loves reading and writing. She has a Bachelor’s Degree in Finance and Marketing and is pursuing Masters.