What does cold calling mean?
A lot of people have a question and confusion around what does cold calling mean. Cold calling is when you are calling someone with whom you have had no prior contacts to convince them to purchase your products or services.
A tried and tested method; it still seems to work, for people with the right skill set. Before the boom of the internet and internet marketing, cold calling was one of the marketing strategies where the ROI was measurable.
History of cold calling
Cold calling, before the desktop computer, was introduced and after a decade of it, companies would hand out the yellow pages to their sales team and ask them to call on the numbers.
I mean for salespeople, the phone was a breakthrough technology that enabled them to reach several people within a short period compared to the door to door sales.
For the companies, they were able to measure their ROI when compared with other forms of advertisement like TV, radio, print media, etc.
VOIP, dialer, and its types
With the introduction of affordable desktops and internet, businesses were looking for a breakthrough technology in telemarketing, and that day was here with a “Dialer”.
The productivity went through the roof. The dialer would eliminate manual dialing; the software would dial it for you.
VOIP (voice over internet protocol) would bring down the cost of telemarketing significantly which was high when using a landline. The dialer was an excellent solution for its time as the operational cost was reducing and productivity was increasing.
Let’s look at the different types of dialers we have so far.
1. Manual dialer:
A manual dialer is a classic way of calling and cannot be eliminated ever. Manual dialing is applicable in a scenario when you are cold calling a medium-large corporate.
The reason you need to do manual dialing is that you want to do some research about the business and who is who in the company.
2. Predictive dialer:
Predictive dialer has an algorithm to predict when will an agent be available to take a call based on that it dials multiple numbers at one go.
It will connect a live call with an agent as soon as the agent is available and abandons a call if none of the agents are available.
3. Power dialer:
Power dialer just like predictive dialer dials multiple calls, but unlike predictive it does so only if an agent is available. You can define the number of multiple calls in the calls-to-agent ratio.
Cold calling as of now
Check out talkdesk.com call center dialers guide for more info
Many will claim that the cold calling is dead however that is far from the truth.
The lead generation companies still deploy predictive dialer to generate a massive amount of leads and meet the demand.
The cold calling will never be dead and will always remain an option because it brings instant results and with a low ROI.