A great website can be used to achieve various marketing strategies that will benefit your business growth and that is only possible if your site has a well-managed web design & development.
A website is a platform where the business owners can communicate with their customers.
Having a website lets you advertise your business in various places throughout the world.
Every company should have their website to reach out to their customer and grow their business because a site is cost effective and convenient and it shows excellent credibility towards the customers.
Do you want to flourish your business furthermore? A website is a powerful tool for any business.
It provides direct control to the owners over the message they want to deliver to their customers.
A great website helps visitors turn into leads. This article will provide you all the necessary tips and tricks for web design & development. Keep on reading!
Web design refers to the visual portion of the website and its usability.
It concerns mainly what the people see on their screen, computer or mobile or any device, through the use of images, typography, color, and layout.
The primary thing you have to consider is to grab the visitor’s attention with your aesthetically pleasing website design.
You can implement the following web design tips and tricks and take any website to a whole new level.
1. Choose the Right Design Layout
It is necessary to follow up on the latest web design trends. A design layout of any website is the first impression to the first time visitor. Choosing a right design layout for your business helps grab the attention of visitors. The top 3 web design trends for this year are UI Interactive Design, Multi-Grid Layout, and Video Backgrounds.
2. Mobile Friendly Design
In this globalized world, millions of people visit websites from their mobile phone. It is one of the most comfortable accesses to the internet these days. People do online purchases and online browsing through their smartphones. Therefore, a website’s design should be mobile friendly. You can turn your website’s design into a mobile-friendly design by increasing font size, adding the viewport tag and responsive layout.
3. Website Color Scheme
Every company has their own brand identity. A website should have a specific color scheme that should match the company’s brand identity. Colors grab attention. Use a white background and two shades of vibrant or monochromatic colors because less is indeed more. Blue, mint green, orange, purple and red are the most popular monochromatic color choices.
4. Meta Tag Variations
Meta tags notify search engines of a website’s description, title, keywords and index rate. Before ranking a site, the search engines will pick up on websites’ Meta tags. For a better chance to have it rank higher, make your website more specific by using long-tailed keywords because they are very specific and unique. Make sure to include a meta- tag on every page.
5. Double Sidebar Removal
A double sidebar has always been weighing down on SEO. It increases both media and links file on a web page. Web pages become heavy and slow if there are too many external links and images. Mobile devices do not quietly adapt too well with a double sidebar. We recommend removing the double sidebar.
6. Minimal Design
Minimal design is the latest style and a great SEO booster. Minimal design is easy to understand and straightforward. One tip on minimal design is to place the website’s menu in the most visible location possible because it is the primary source of navigation.
7. CSS Compression
A well-designed website always has minimal CSS code. Compressing CSS files will reduce the line count. It also removes any duplicates inside that folder which increases the performance of a website. Websites should remove and avoid any inline CSS to speed up their website.
9. W3C Code Validation
W3C is one of the great tools to check the internal coding of websites. Some of the most common errors in the script are unclosed DIV tags which can mess up your site. The W3C Validator will focus the detected error and offer a quick fix solution.
10. Increase your Font Size
Make the necessary things to stand out so that the readers get quick attention to it. Consider increasing your font sizes, especially for headings and relevant texts.
Web development undertakes a crucial part in your website. Web development oversees all the codes that are needed to make a website work. A web development is a process where the site comes to life. Web developers use HTML and more dynamic approach incorporating programming languages such as PHP and develop various website pages. Web developers convert the design and build a fully functioning website.
Here are some of the web development tips and tricks you can implement.
1. Gather Information
The most overlooked process of web development is gathering information. It is essential to ensure you to be on the right track in the process of development of your website. Gathering information includes an understanding of the purpose and goal of your site, get knowledge about the target market and making a content strategy.
2. Use One Thing at a Time
Every object in your code should always have one function. You should not put all styles into one button class. Split it into button- structure, and button- face and so on. It might look hectic, but if there is any problem in your website and something breaks, you have to trace back through your code to find which object is the problem and whether the bug is inherited from higher in the DOM.
3. White Space
4. Turn Some Options Off
In a responsive website as all your contents should be visible, you don’t normally want the visitors to be able to zoom and double tap. Add some codes to disable scaling and zooming. This code will disable user zooming and scaling and enables devices to display websites more pleasingly.
5. Get a Tremendous Programming-friendly Text Editor
An excellent programming-friendly text editor is an indispensable tool for a web designer. Notepad++ and TextMate are two free applications on Windows and OS X that helps web developers as a text editor.
6. Use a Framework
Frameworks make the development process much faster. Framework saves you time and headache that comes with the tedious process of starting from scratch. There are many frameworks to choose from, use Blueprint for CSS layouts, Zend and CakePHP for PHP developers, Ruby on Rails for Ruby programmers, and Django for Python coders. These save your time and help you adhere to best practices.
Web design & development are two critical aspects of a website. A web design mainly focuses on the appearance of the site. A good web design creates a welcoming environment for the visitors. Whereas, web development concentrations in the functioning of the website. It is more into technical aspect. Both web design & development should focus on the customer interaction. Keep your site simple and minimal and be creative with the contents.
Make sure to use these basic tips and tricks on web design & development to make your website aesthetically pleasing and fast. Experiment and learn to grow your website.