Web Design & Development

What is Responsive Web Design and Why Your Site Needs To Be Responsive?

What is Responsive Web Design?

In the world we are living in today, people have access to all the information they require, and this is all thanks to the Internet. But, people do not only search the web from the desktop but use different devices such as laptops, tablets, smartphones, and even smart TV.  You have to understand “what is responsive web design?” to ensure that your site is functional and attractive when accessed and viewed from various mediums.

Before getting into the advantages of having a responsive website design, it it important to know “what is responsive web design?”. It is a website that adjusts itself to suit any screen, delivering seamless viewership between different mediums. Meaning, your site will modify to match the screen from which it is being accessed. It opposes the need to press or scroll horizontally and gives visitors with a magnificent UX while on the website. 

Basics of Responsive Design

After understanding what is responsive web design, you need to understand its basic. The two fundamental principles that exist in responsive design fuild scaling and the use of breakpoints:

Fluid Scaling

Fluid Scaling or fluidity can be accomplished in a few various ways, but it will continuously involve em values or percentage to allow a container to compare within the bounds of its father elements, and finally the browser. Fluid scaling is required to produce responsiveness within breakpoints,  to maintain the flow of columns in a responsive grid, as well as to increase your real estate.

An easy illustration of a fluidly scaling object can be an HTML page including of one block with a height of “auto” and a width of 100%. As the browser adjusts its width, the block scales beside it. Where you wish to implement this scaling at the rough level is up to you though fluidity must exist at the highest level of all responsive package.

Another typical example of fluid Scaling is grid layout. In a grid layout, virtual blocks are arranged and uniformly spread over the width of the body of a site or package. These blocks are aligned as inline-blocks, fixed in width with a father container which is fluidly scaling. If you do this when the browser arrives the point at which the total of all blocks beats its father container, the blocks split into the following line. These blocks are introduced to as columns, and all block could also signify some columns.

Break-points

CSS3 media queries produce restricted limits at which the width of a particular device type browser will then trigger alternative styles. Many web developer companies usually use a highest-width breakpoint, to form a desktop-first build versus a lowest-width boundary, for a mobile-first build. Inquiries can also be utilized to find out the height and even the device orientation.

Breakpoint sizes can be fixed in em or px. The difference in current browsers is minor, however, compared to several years back. Breakpoints can be fixed at all sizes, but they mostly join with the most general dimensions of every Mobile Landscape, Desktop, Mobile Portrait, and Tablet Portrait. These mostly are 1200/960px, 768px, 480px, and 320px, wide respectively, although industry standards are regularly shifting as new devices get released.

Throughout the years, these kinds of devices have started to combine into one other, particularly with the initiation of retina displays. As a result, one may find different devices to match the same breakpoint but may also discover that a distinct device has a different size, so that is where the following principle comes into action.

Why Your Site Needs To Be Responsive?

Now, if you are thinking that you can get away without having a responsive website, you may want to take a peek at few of the stats revolving around the significance of achieving a responsive design onto your website:

Users are customary for visually appealing sites and quick loading, no matter where they are entering the website from. They have become so habitual to this that 40% of the internet users will abandon a page if it takes more than 3 seconds to load the page and 70% will quickly delete emails that do not perform well on their cell phones. Furthermore, 38% will stop engaging with a website that has an unsightly layout. Therefore, right there you can see how not owning a responsive website can guide to losing visitors and eventually decreasing conversions on your site.

The design of your website has an even more significant influence than you may expect, in fact, 94% cited that poor website designs are the principal reason they suspect or refuse a website collectively. Also, about half of users, 48%, take web design as the number one element in ascertaining a business’s reliability. This points out how valuable your site is when it comes to trustworthiness among consumers and overall brand satisfaction.

By now you must already know that not having a responsive website design will create a hindrance for your company, but what are the advantages of achieving this type of design into your website? Well, to begin with, 45% of users aged 18-29 are using their cell phones every day to browse the internet, and 70% of those mobile searches can lead to an effect in an hour. Hence, your current responsive site will tap into the market of the young generations while also producing higher conversion rates.

Responsive designs can be hugely profitable to your company. Four out of five customers shop online in their smartphones, and 67% of online customers are more likely to buy from mobile-friendly websites. In fact, 62% that have formed a mobile-friendly site and 64% of websites that have created a tablet-friendly site noticed their sales increment after doing that. The added advantage of being responsive is your improved SEO. Google gave out an algorithm that prioritized websites that are responsive, so websites without a mobile-friendly site are ranked below than those who do. Moreover, the pure fact of how successful mobile devices have become for accessing the web encourages the need to give excellent UX on all programs.

 

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